Welcome to I Am My Billboard — where fitness meets purpose.

I’m Ed Wilson, founder of this brand and movement. But this is more than just a fitness space. It’s a reflection of my life, my values, and the journey that brought me here.

Before I stepped into the world of fitness full-time, I was a poet. I was someone who used words to inspire, reflect, and connect. But as life evolved, so did my mission. I wanted to build something that merged my passion for self-expression with my love for movement. I also wanted more time with my wife and our first daughter, who was on the way.

That vision became I Am My Billboard.

Over ten years later, we’re now raising four strong daughters, and this assignment has grown right alongside them. What started as a dream has become a decade of growth in business, in family, and in purpose.

I believe that we are all walking advertisements for the life we live. Every choice (how we move, how we speak, how we show up) tells the world who we are. So I ask you: What do people see when they see you?

This isn’t just about reps and routines. It’s about building a lifestyle that reflects strength, confidence, discipline, and self-respect. Whether you’re just beginning your journey or ready to level up, this studio is a space to grow — mentally, physically, and emotionally.

I Am My Billboard is not just a place to workout. It’s a mindset. A statement. A daily commitment to becoming your best self and wearing that commitment with pride.

This is your invitation.

Join a community built on purpose, authenticity, and growth.