IT’S NOT JUST A GYM.
WE’RE A MOVEMENT.

WE’RE TRAINING MORE THAN BODIES.
WE’RE CHANGING LIVES.

This isn’t just a place to get a work out. We believe fitness should do more than change how you look, it should change how you live. Movement is more than muscle. It’s ministry. It’s healing. It’s how we clear our minds, strengthen our bodies, and prepare our hearts for the life we’re called to live.

At I Am My Billboard Fitness Studio, our mission is simple but deep: to change lives and shape identities through intentional training that goes far beyond the gym walls. Because strength doesn’t stop at the barbell—it shows up in how you lead, how you serve, how you show up for your family, and how you walk through the world.

WE ARE ALL WALKING ADVERTISEMENTS FOR THE LIVES WE LIVE. WHAT DO PEOPLE SEE WHEN THEY SEE YOU?

Here, fitness is a lifestyle and we focus on what truly matters — functional strength, stability, balance, and coordination. We’re grounded in faith and our training is built for real life. This isn’t just about what you can lift. It’s about how you live. Every workout moves you closer to the strongest, most grounded version of yourself — inside and out.

This is where the mental tables turn in your favor. This is where your story starts getting stronger.

Strength is more than a physical goal.

it’s how we fight stress, reset mentally, and stay sharp for the life outside the gym.

We’re not just here to transform bodies—we’re here to strengthen lives and build community.

Your workouts should reflect more than a desire to look good; they should align with your values, your vision, and how you want to show up in every space—at home, at work, even in the quiet moments in between.

We don’t believe your body is just a summer project (though we get it—that’s a thing). It’s a platform. A message. A tool for navigating real life with confidence and clarity—especially when the weight of life isn’t something you can rack.

That’s why we train for more than muscle. We train for stress relief, mental reset, and the kind of energy that helps you move with purpose long after the session ends. And if you spend your days behind a desk, on the road, or constantly pouring into others, movement isn’t just helpful—it’s necessary.

If you’re ready to reclaim your strength, refocus your mind, and build something that lasts—this is your first step.

Train for Life,
Not Just for Looks.

What Is Functional Strength Training?

Functional strength training focuses on building strength that supports your everyday life. It goes beyond aesthetics — this is about training your body to handle real-world movements like lifting, carrying, bending, reaching, and twisting — with power, balance, and control.

At I Am My Billboard, our programs are designed to mimic natural movement patterns that prepare your body for daily tasks, prevent injury, and build long-term strength from the inside out.

why it matters for you.

✅ Move Better, Live Better
From picking up your kids to climbing stairs or carrying groceries, functional strength helps you do it all — with less strain and more confidence.

✅ Build a Stronger Core & Joints
Functional training strengthens the muscles that support your posture, balance, and mobility, keeping your body aligned and reducing pain and injury risk.

✅ Real Results That Last
This is not a quick fix — it's a lifestyle. Functional strength training gives you sustainable progress you can feel and see in every aspect of life.

Why Train With Us?

📣 Focus On What Matters
We design workouts that are tailored, intentional, and rooted in movement that matters. We meet you where you are — and build you up from there.

📣 We Train With Purpose
Your fitness isn’t just physical — it’s personal. We train with intention, discipline, and heart. You are your own billboard. Let us help you build your display.

📣 Faith, Fitness, and Family
We don’t just build strong bodies. We build strong minds and communities. When you train with us, you’re part of something bigger.

fitness is more than muscle — it’s mental clarity, emotional reset, and stress relief.

In a world that demands so much from you, your workout becomes a place to release, recharge, and reconnect with yourself. Exercise isn’t just about looking good. It’s about feeling whole—especially if your job keeps you stuck at a desk, behind a wheel, or on the go.

You don’t just need movement. You deserve it.

Strength for Every Body, Every Season.

Whether you’re training through your 20s or your 60s, chasing performance or peace of mind — functional strength meets you where you are. It supports how you move, how you age, how you lead, and how you live. Because real strength isn’t just for now. It’s for every season of life.

  • For men, functional strength training isn’t just about building muscle — it’s about building resilience. As testosterone naturally declines with age, functional strength helps maintain muscle mass, bone density, and metabolic health. It boosts energy, supports heart health, and reduces injury — helping men stay active, powerful, and confident through every stage of life.

    Strong isn’t just for the gym. It’s for your family, your career, your future.

  • For women, functional strength training is one of the best defenses against aging. It helps balance hormones, strengthen bones (crucial for osteoporosis prevention), and build lean muscle that supports metabolism and mobility. It empowers women to feel strong, capable, and confident — not just in how they look, but in how they live.

    Strong isn’t bulky — it’s beautiful, balanced, and built to last.

  • Functional strength is the foundation for healthy aging. It keeps you mobile, independent, and injury-free. Whether you’re 30, 50, or 70, functional training supports longevity, joint health, coordination, and brain-body connection. It’s never too early or too late to train for the life you want to live.

    You don’t stop moving because you get older — you get older because you stop moving.

strength is a reflection of what’s put into the foundation.

if you can change your mind,
you can change your body.
if you can change your body,
you can change your life.

At I Am My Billboard, our foundation is functional strength training—because building a strong, capable body transforms the way you move through life. But let’s be clear: if you're here to burn fat, build lean muscle, and finally feel good in your skin—we’ve got that covered, too.

Our programming blends HIIT, strength & conditioning, and intentional movement to get you stronger, leaner, and more energized—without wasting time. You’ll sweat, push, and progress in ways that not only change your body, but sharpen your mindset.

train your way

Flexibility that meets you where you are.

Our training options are built for real life—whether you’re just starting out, getting back on track, or pushing toward your next level. We offer flexibility that meets you where you are, with personalized programs, group energy, and accountability that fits your schedule. No matter your pace, we help you move with purpose and train with intention.

  • Train face-to-face with your coach at the I Am My Billboard Fitness Studio. You’ll get hands-on guidance, real-time corrections, and an energizing environment designed to push you to your highest potential. Ideal for those who thrive on accountability, community, and focused in-gym intensity.

  • Train from anywhere with a customized online program built around your goals, schedule, and equipment. Includes video tutorials, progress tracking, weekly check-ins, and 24/7 messaging support via our fitness app. Ideal for self-starters who want expert structure with ultimate flexibility.

  • The best of both worlds. Combine in-person sessions with online support to stay consistent no matter what life throws your way. You’ll receive physical coaching when you need it and digital guidance when you’re on the move. Personalized. Flexible. Results-driven.

💸 Invest in Your Health — On Your Terms

You shouldn’t have to choose between your goals and your budget.

We offer flexible payment plans and Afterpay so you can train the way that fits your lifestyle — and your finances.

Whether you're in the gym, online, or doing both, we're here to help you move forward with confidence.

👉🏽 Let’s Find Your Fit.

Schedule today

Your journey is personal — and it should start that way.

Our fitness consultations are designed to understand you — your goals, your struggles, your lifestyle, and your vision. One size doesn’t fit all — and that’s exactly why we want to get to know you.

Whether you’re here to build strength, relieve stress, or break free from a sedentary routine—our programs are designed to meet you where you are and get you moving with purpose.

This is your first step toward building strength with purpose.

Already know you’re ready? Fill out our Fitness Questionnaire to complete your profile and we’ll get right to work.

You’re taking a step most people never do. Let’s go! 👏🏽

more than a gym. now in your pocket.

Take your training beyond the gym with our all-in-one fitness app. Whether you're working out with us in person or following a program online, this app keeps everything connected. It builds your client profile, tracks your progress and habits, and keeps your training sessions organized all in one place. With built-in accountability tools and real-time communication, it's like having your coach in your pocket. From movement to mindset, this app helps you stay on track every day, not just the days you’re in the gym.

Progress Doesn’t Pause. Train. Track. Transform.

  • We create a personalized fitness profile tailored to your goals

  • Track your progress, workouts, eating habits, steps, and sleep

  • Book in-studio training sessions with ease

  • Access your custom online training program anytime

  • Stay connected through the built-in chat with your coach

  • Sync with smart watches and fitness tracking devices

  • Get daily reminders to stay consistent and accountable

  • View and log past workouts to see your growth

  • Receive program updates and check-ins in real time

  • Keep everything in one place for a seamless training experience

a statement for every season.

When you wear I Am My Billboard, you’re not just putting on apparel—you’re resonating in who you’re called to be. It’s a reminder to show up with intention, to walk in purpose, and to live in alignment with the message your life is meant to send.

And it doesn’t stop with you.

Wearing our brand tells the world you’re showing up for yourself—and it gives silent permission for others to do the same. Because sometimes, seeing someone else walk boldly is exactly what we need to take the first step ourselves.

You are your billboard. Browse the collection and invite others to be the same.

more than reps

We even go beyond a fitness studio and lifestyle brand — we’re also creating space for real conversations.

Strength isn’t just physical.
The reps we do in life — the choices, the habits, the mindset shifts — are what shape who we become. Just like in the gym, real change comes through repetition: showing up, pushing through resistance, and staying consistent when it’s not easy.

On Between Sets with Ed & Toni, we talk about the reps that matter most — not just the ones under a barbell. We go beyond the workout to explore how faith, discipline, family, and intentional living build strength from the inside out.

🎙 Between Sets with Ed & Toni

Where Fitness Meets Real Life.

Welcome to Between Sets with Ed & Toni—a raw, real, and ridiculously relatable podcast brought to you by the minds (and muscles) behind I Am My Billboard. We're a husband and wife duo, living life out loud and unfiltered. Sure, fitness brought you to us—but it's everything that happens between sets that shapes who we really are.

In the gym, a "set" is a burst of focused effort. But between sets? That's when life happens. That’s where the mess, the laughter, the growth, and the grind live. We're talking about the stuff no one posts about: parenting struggles, business hustle, faith battles, marriage wins (and losses), and the chaos of chasing purpose while catching our breath.

We’re not here to be perfect—we're here to be honest. To be refreshing in a world of curated content. To say what others won’t and ask the questions people avoid. We’re in your face and all over the place—because real life doesn’t come with a script, and we like it that way.

New episodes are coming Summer 2025 — tap in, tune out and take what you need Between Sets.

Stay tuned here.

Contact Us

Have questions? Ready to start your journey? Whether you're curious about our classes, want to book a session, or just need a little guidance — we’re here for you.

At I Am My Billboard, it’s more than fitness — it’s community, accountability, and purpose. Reach out and let’s take the next step together.

We can't wait to hear from you.